GrowthLoop Launches The Loop
GrowthLoop, the leading SaaS platform empowering marketers to unlock the full potential of their organization's customer data,…
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Analytics
dbt Labs Appoints Sally Jenkins as Chief Marketing Officer
dbt Labs, the pioneer in analytics engineering, announced the appointment of Sally Jenkins as Chief Marketing Officer. Jenkins…
Nielsen Introduces Advanced Audiences for More Accurate and Effective Digital Campaigns in Australia…
On September 18, 2024, Nielsen announced the launch of Nielsen Advanced Audiences, powered by Nielsen Consumer & Media View…
Locality Launches Reach+
Locality, the preeminent local video advertising provider, announced the launch of Reach+, a groundbreaking advertising solution…
How to Use Advertising Analytics to Optimize Your Campaigns
Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Pacvue Introduces Incrementality Console for Accurate, Actionable Insights to Boost…
Pacvue, the leading commerce acceleration platform known for integrating retail media, commerce operations, actionable insights,…
Onetag and Adelaide introduce attention-based programmatic media planning and activation
Onetag, the AI-powered Smart Curation Platform for high media quality and better performance, today announces a partnership with…
Innovid Rolls Out In-Platform QR Code Tool for Development, Delivery, Measurement, and Optimization
On September 12, 2024, Innovid, an independent software platform specializing in the creation, delivery, measurement, and…
Amplitude Launches New Experience to Simplify Digital Analytics
Amplitude, Inc., a leading digital analytics platform, released a radically simplified platform experience. It's now easier for…
VideoAmp appoints Jessica Jensen as Senior Director, Product Methodology and Analytics
VideoAmp, a leading tech-first media measurement company transforming advertising, announced the appointment of Jessica Jensen to…