Analytics 

Optable, a Software-as-a-Service (SaaS) data management & collaboration solution designed for the advertising ecosystem,…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Qualtrics, the leader and creator of the experience management category, unveiled new AI-powered capabilities within its Strategy…

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through…

Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced a first-to-market integration…

Marchex, which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration,…

Roku, Inc., the #1 TV streaming platform in the U.S.*, announced an expanded measurement partnership with iSpot.tv, the…

Similarweb, a global leader in digital intelligence, has named Susan Dunn as Chief Revenue Officer (CRO). Dunn will be responsible…

VideoAmp, a leading media measurement company revolutionizing advertising, announced the strategic expansion of its senior…

Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool…