Analytics 

BlueOcean has introduced Spark™, an AI-powered agentic platform tailored for enterprise marketers, aiming to…

DISQO, the most advanced platform for measuring how advertising works, announced the launch of its free self-serve Brand Lift…

NeenOpal launched GAfix, a specialized tool engineered to audit Google Analytics setups, identify gaps,…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Integral Ad Science, a leading global media measurement and optimization platform, announced it entered into a definitive…

Acxiom, the connected data and technology foundation powering some of the world’s leading brands, announced the launch of ‘True…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Empowering Canadian brands and retailers with the industry’s most comprehensive product attribution solution to meet evolving…

New reporting connects marketing activity directly to assets under management (AUM), giving firms a single source of truth for…

New capability analyzes how brands appear in generative engines, revealing trusted sources, citation patterns, and opportunities…