Analytics 

New collaboration brings granular audience insights from NMC so advertisers, agencies, and publishers can gain a better…

"My passion lies in creating opportunities for collaboration between product and marketing teams, and to be successful,…

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced a new integration with Wurl to become…

Latest product release features Analytics Plus, a strategic decision-making tool built to optimize integration performance,…

Microsoft Azure customers worldwide now gain access to SmartAnalytics to take advantage of the scalability, reliability and…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Nielsen, a global leader in audience measurement, data, and analytics, announced the upcoming launch of Connected TV (CTV)…

Google Ads has announced a series of powerful updates to Performance Max campaigns, designed to give advertisers greater control,…

Alida, the leader in user research, announced it has launched a first-to-market AI-powered assistant, empowering researchers to…

CommunityWFM, one of the premier contact center workforce management software solutions in the industry, announced the debut of…