Klaviyo Advances AI-first B2C CRM with the Launch of Marketing Agent and Customer Agent
The built-in agents plan and launch marketing campaigns in minutes, personalize every send, resolve customer requests, and keep…
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B2C Tech
Nectar members to enjoy even more travel savings with new Marriott Bonvoy partnership
Members of both loyalty programmes can now convert Nectar points to Marriott Bonvoy points and vice-versa as well as earn bonus…
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity…
Klaviyo Announces the Only CRM Built For B2C
Klaviyo, the company enabling smarter digital relationships for over 167,000 businesses, has unveiled Klaviyo B2C CRM—the first…
Zen Media Acquires Sevans PR
Zen Media, the trailblazing B2B marketing and PR agency renowned for its proprietary Go-to-Market (GTM) Influence Model, announced…
Typeform Delivers New Solutions to Empower B2C Businesses
Typeform, the intuitive form builder and conversational data collection platform, announced new features that provide…
Introducing Experian’s Offline Graph
Experian is excited to introduce our Offline Graph as a standalone product that clients can license, marking a significant step in…
Recurly Appoints Priya Lakshminarayanan as Chief Product Officer
Recurly®, a leading subscription management platform, announced the appointment of Priya Lakshminarayanan as Chief Product Officer…
Optimove Launches OptiPromo
Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C…
Promoted.ai Helps Upwork Launch Unified Search and Ads for Freelancers
Promoted.ai is excited to announce the integration of its powerful unified search and native ads engine with Upwork, the world's…