How To Leverage Marketing Technology To Boost Sales: The Ultimate Guide
Marketing is one of the fundamental aspects of any business and harnessing cutting age technology for marketing purposes will…
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Tailwind Releases Generative AI Copy Tools for Social Media and Email
Tailwind, with its deep background in social media and small business marketing, has released its new generative AI tool…
Polygraph: 5% Of Marketing E-mails Are Opened By Bots
Click fraud detection service Polygraph is warning marketers about a click fraud scam which is causing marketing e-mails to be…
Tailwind Announces the Launch of Copilot, a Personalized Marketing Plan Tool for Small Businesses
Tailwind has announced the launch of Copilot, a personalized marketing plan creation tool that marks the latest step in the…
Viewability vs engagement: how advertisers can optimize attention to boost campaign success
For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…
Customer Data Practices Need a New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…
How legal firms can use data analytics effectively in marketing
There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…
Future proofing your legal business during a recession
Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If…
TheMarketingAdvocate.com Announces Rebrand, Launches New Email Newsletter For Middle-Aged Business…
TheMarketingAdvocate.com, co-founded in 2018 by four digital marketing veterans, announced their rebranding efforts. The brand…
Building a Paid Subscriber Base: The Intersection of Product, Price, and Experience
In today’s demanding business climate, publishers are scrambling to boost and diversify revenue. Their primary focus?…