Human Marketers vs. AI Agents: Where Humans Still Win
For years, marketers treated artificial intelligence like a tool. Something that writes captions faster, suggests keywords, or…
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Staff Writers
India’s B2B Marketing Elite Converges at the 3rd Annual B2B World Summit & Awards 2026
On March 20, 2026, Bengaluru will become a focal point for India’s B2B marketing community as industry leaders gather for the 3rd…
The Martech Playbook for AI-First Marketing Teams
For years, AI in marketing looked like a promising side project. A few tools here, a chatbot there, maybe some automation inside…
Why Marketing Ops Will Become the Fastest-Growing CMO Function
For years, marketing teams believed something very simple. If the creative was strong, the growth would follow. Write a better…
Inside Coca-Cola’s Global Martech Governance Model
How do you run more than 200 brands across 200 plus countries and still sound like one Coca Cola? And at the same time not get…
The CMO’s Playbook for Scaling Global Martech Operations
More tools should mean more growth. Yet in reality, more tools often mean more confusion.
Across enterprises, marketing stacks…
Channel99 Connects Marketing Intelligence Data to GenAI Platforms Enabling a New Generation of…
New Model Context Protocol (MCP) server enables secure, real-time access to Channel99 marketing performance data within private…
The Future of Marketing Measurement Without Cookies
2024 and 2025 felt like a funeral procession. Third party cookies were ‘dying.’ Panels were dramatic. LinkedIn was emotional.…
Adswerve Appoints Tom Zawacki as Chief Executive Officer
Adswerve, a leading data, media, and technology consultancy operating at the intersection of AdTech and MarTech, announced the…
The Martech Playbook for Revenue Attribution in a Privacy-First Era
Tracking is dying. Measurement is not.
For years, marketers built systems that followed users across browsers like detectives…