Interviews

"The future success of marketing will be increasingly data-driven due to consumers' reliance on their digital devices and online…

"Companies leveraging today’s martech platforms have a distinct competitive advantage over those that don’t." Hi, Wendy, can…

"Building a solid foundation that helps guide partners through their journey to create a sustainable practice, and making sure…

"Omnichannel advertising is a big part of optimizing customer experience. By using first-party data, you can take meet people in…

"AI enables much quicker iteration and testing of new concepts. It’s a flywheel of data insights, generations of creative and…

"A lot of innovation has come from marketing automation platforms (MAPs) in the past. But we are now seeing more aggressive…

"A proactive tactic is a good tactic. Mapping out a plan of communication for any new product is essential and necessitates an…

"Watching the dramatic evolution of marketing through tech, AI and automation is nothing short of amazing. We’ve gone from…

"Data drives better advertising, and marketers have historically sought increasing amounts of data to inform their decisions and…

"The Marketing automation landscape looks more diverse and crowded every year. That is why having a marketing automation…