Interviews

"In the years ahead metrics that provide a clear indication on ROI will become even more of an imperative as we wrestle with…

"A successful business strategy will not focus on customer acquisition alone, but will focus on building more engaged…

I’m a strong believer that creating remarkable customer experiences starts with creating exceptional employee experiences…

Hi John, could you tell us about your journey in MarTech? I first began my career with classic brand management positions at…

"Your brand reputation is one of the most important things to a marketer - if people are seeing you in a negative light, sometimes…

I still believe SEO and SEM are the most special marketing channels of all time. With SEO and SEM you are serving your business…

Hi Vijay, could you tell us about your professional journey so far? Before founding Blueshift, my co-founders and I spent 10…

"I believe the most effective marketing technology solutions hold the customer at the core of their function." Hi, JR,…

"I think it’s important to cater to consumers’ needs with customized messaging so as long as it’s thought through in the context…

"People are accustomed to instant gratification and results. Businesses need to give consumers what they want." Hi, Brendan,…