Marketing Automation

CMOs live in a world of clicks, open rates, and engagement scores. CFOs live in a world of cash flow, EBITDA, and balance sheets.…

Cadent, the predictive advertising company, announced the appointments of Daniella Krieger as Senior Vice President of Marketing,…

Infillion, the industry’s first agent-native media execution platform, has announced a strategic partnership with Yobi, a leader…

Integration empowers agencies and advertisers to filter and shape the bidstream directly within TARA's Media Buying Platform to…

Tredence, a global data science and AI solutions provider, announced the launch of its Agentic Commerce accelerators. These…

End-to-end optimisation toolkit enables platform users to curate inventory supply dynamically to better serve demand-side clients…

Tuesday mornings used to be sacred. Marketing teams planned newsletters, queued them up, and hit send. People expected them. Data…

Evertune, the leader in Generative Engine Optimization (GEO), announced Shopping Intelligence, a new capability that tracks how AI…

SPINS, the leading provider of CPG data, insights, and commerce solutions, announces the acquisition of MikMak, a global leader in…

Akeneo, the Product Experience (PX) leader, unveiled its Winter Release, a suite of high-velocity capabilities engineered to solve…