Omnicom Acquires Interpublic to Form Leading Marketing Firm
Omnicom announced the successful completion of its acquisition of The Interpublic Group of Companies, Inc. following receipt of…
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Marketing Automation
Preciso launches its Ultima Ads AI-powered native advertising solution to the humanoid robotic…
Bid-smart adtech innovator brings its AI-driven programmatic technology to the booming AI robot space, of which Shenzhen has…
Gradial and Stagwell Team Up to Bring “Agentic Marketing” to More Brands
Gradial, a rising startup that builds AI-powered “agentic marketing” tools, has entered a strategic partnership with Stagwell, the…
Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform
Broadsign has acquired Place Exchange, a major independent supply-side platform (SSP) for out-of-home (OOH) media - in a deal…
Airtory Partners with CultureSync Media to Elevate Rich Media Advertising
Airtory, a dynamic creative management platform specializing in immersive and high-performing rich media advertising, announced a…
OnAudience Integrates with Amazon Ads to Boost AI Targeting
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets,…
FERMÀT Launches AI Search Commerce Engine
FERMÀT Commerce has launched its new AI Search Commerce Engine. This platform helps retail brands understand and influence traffic…
Smartly Adds New Creative Capabilities to Its AI Platform
New pre- and post-campaign tools expand Smartly’s intelligence layer, connecting creative, media, and performance across every…
Go Autonomous Launches ‘Execution Fabric’ to Unify All B2B Commerce Channels
Go Autonomous, the leader in Autonomous Commerce, announced the launch of its 'Autonomous Execution Fabric', a major extension to…
Inside Airbnb’s Martech Engine: How Automation Powers Global Consistency
Airbnb lives inside a weird paradox. The whole pitch is that every stay should feel personal, warm, and rooted in the local…