MarkeTeam.ai and NorthBrix Sign Strategic Collaboration to Launch CyBrixTeam.AI
MarkeTeam.ai and NorthBrix announced a strategic collaboration to launch CyBrixTeam AI, a market-customized agentic marketing…
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Marketing Automation
Supermetrics Unveils AI Revolutionize Marketing Automation
Supermetrics has launched Supermetrics AI. This suite of AI tools just joined the Marketing Intelligence Platform. That's a big…
ON24 Integrates with LinkedIn to Power Next-Gen Event Marketing
ON24, the top platform for B2B sales and marketing, announced a new link with LinkedIn. This collaboration helps marketers and…
Nectar360 expands coalition with FareShare partnership, unlocking new value for partners and members
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals…
Salesforce Empowers B2B Marketers with Data Cloud’s Account Hierarchy Segmentation
Salesforce, announced a major enhancement to its B2B marketing suite with the introduction of hierarchical…
Inside Starbucks’ Martech Transformation: How Data Drives Brand Loyalty
Walk into a Starbucks today and you’ll see fewer people waiting in line and more grabbing drinks they ordered through the app.…
Merkle Announces Mobile-Loyalty Platform Collaboration with Airship and Salesforce
Merkle, dentsu’s leading customer experience transformation consultancy, has announced a new partnership with…
System1 Launches Emotion-Driven Platform to Guide Ad Strategy
System1, the leader in creative effectiveness, announced the launch of Test Your Ad Competitive Edge, the world’s largest open…
Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management
Xnurta, the award-winning agentic AI-powered advertising platform, announced its Criteo Retail Media API integration, enabling…
The Martech Playbook for Building an Agile Marketing Organization
Every CMO today is fighting a moving target. Markets flip faster than forecasts, and customers expect instant relevance, not…