DXC Appoints Anthony Pappas as Chief Marketing Officer
DXC Technology, a leading Fortune 500 global technology services provider, announced the appointment of Anthony Pappas as Chief…
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Marketing Automation
Comcast Advertising Introduces Programmatic Linear TV Buying
Comcast Advertising has launched a programmatic linear TV solution. This lets advertisers buy traditional TV inventory through…
Clinch First Ad Server to Access Amazon Custom Audiences
Clinch, the Agentic AI platform for omnichannel advertising, announced an expanded collaboration with Amazon Ads, becoming the…
Bloomreach and Uniform Launch Turnkey Conversational Commerce
Bloomreach, the agentic platform for personalization, and Uniform, the original composable digital experience platform, announced…
Martech in 2026: The Trends Every Marketing Leader Must Prepare For
Are your marketing tools actually helping, or are they just getting in the way? Too many companies pile on software without a…
AI-Driven Marketing vs. Human Creativity: The New Leadership Imperative
Marketing is moving fast, faster than any one person or even a team can really keep up with. There’s this weird tension now. On…
Partnerize Launches VantagePoint™ for GenAI Conversion Attribution
Partnerize announced the launch of VantagePoint™, the industry’s first verifiable and independent attribution solution for the new…
The Arena Group Acquires ShopHQ to Expand E-Commerce & Data
The Arena Group Holdings, Inc., has acquired the intellectual property of ShopHQ from IV Media, LLC. The Arena Group plans to…
GOFO and CIRRO E-Commerce Announce Partnership to Enhance Nationwide Parcel Delivery Network
GOFO and CIRRO E-Commerce announced a strategic partnership that combines GOFO's nationwide last-mile delivery network with CIRRO…
Impartner Unveils HyperscalerGTM: A Unified Partner-to-Marketplace Automation Solution
Impartner has launched HyperscalerGTM. This new platform unites the partner-to-cloud marketplace workflow in a groundbreaking way.…