Marketing Automation

I often talk about MarTech systems as the “plumbing” – you need it to be top notch, intricate, built to last and withstand change…

New Data Reveals Industry Priorities as Record Inflation and Privacy Regulations Reshape Customer Expectations Merkle, dentsu's…

Personica has recruited Adam Ochstein as its next CEO. Personica simultaneously completed a capital raise which will help position…

Complimentary offer enables residential HVAC and related home improvement businesses to improve conversion ratio and lower cost of…

Great Hill Partners also commits an additional €50 million to fund future acquisitions Echobot, a leading provider of European…

BBB National Programs' data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance…

We have a better view of how to make virtual, in-person, and hybrid events a more integrated experience — so that even if an event…

Marketing automation platform Phonexa is further adding value and unmatched potential to its turnkey software suite with the debut…

PepsiCo, Unilever and GroupM Among First Users to Benefit from Transparent Measurement for Grocery Sales and Marketing Campaigns…

The new first-of-its-kind offering will shed light on an advertiser’s digital carbon footprint DoubleVerify , a leading…