Marketing Automation

Traditional demand generation looks busy on dashboards but weak in outcomes. Leads flow in. MQLs pile up. Sales still complains.…

Marketing automation was created because businesses wanted to tap into consumer behavior which they believed would follow…

The world’s first global programmatic Digital Out-of-Home (pDOOH) solution has been launched by outdoor…

Privy, the email and SMS marketing platform built for growing ecommerce brands, announced it has acquired Sendlane, an email and…

Traditional lead scoring is not broken in an obvious way. It still runs. Dashboards still update. MQLs still move across stages.…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Campaign Monitor - long a stalwart in email marketing for small and mid-sized businesses - has just rolled out a major update.…

Attentive has expanded its patented Two-Tap™ engagement technology - originally focused on mobile - to now include desktop…

Wunderkind, the AI decisioning platform that delivers identity resolution and cross-channel personalization to scale performance…

Limy, the infrastructure platform for optimizing brand performance in the Agentic Web, emerged from stealth, announcing a $10M…