ON24 Integrates with LinkedIn to Power Next-Gen Event Marketing
ON24, the top platform for B2B sales and marketing, announced a new link with LinkedIn. This collaboration helps marketers and…
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Marketing Automation
Nectar360 expands coalition with FareShare partnership, unlocking new value for partners and members
Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals…
Salesforce Empowers B2B Marketers with Data Cloud’s Account Hierarchy Segmentation
Salesforce, announced a major enhancement to its B2B marketing suite with the introduction of hierarchical…
Merkle Announces Mobile-Loyalty Platform Collaboration with Airship and Salesforce
Merkle, dentsu’s leading customer experience transformation consultancy, has announced a new partnership with…
Google Launches Pomelli AI to Empower SMBs in Brand-Driven Marketing
Google Labs has rolled out Pomelli, an experimental AI marketing tool designed to help small and medium-sized businesses create…
DXC Appoints Anthony Pappas as Chief Marketing Officer
DXC Technology, a leading Fortune 500 global technology services provider, announced the appointment of Anthony Pappas as Chief…
Impartner Unveils HyperscalerGTM: A Unified Partner-to-Marketplace Automation Solution
Impartner has launched HyperscalerGTM. This new platform unites the partner-to-cloud marketplace workflow in a groundbreaking way.…
StackAdapt Launches AI-Powered Martech Suite for Marketers
StackAdapt, the leading advertising and marketing technology company, announced the general availability (GA) of its martech…
WPP and Google Forge Groundbreaking Partnership to Redefine Marketing with AI
In a transformative move set to reshape the marketing landscape, WPP and Google have announced a five-year, US$ 400 million…
Mod Op Expands Marketing Capabilities with Ascend Marketing Acquisition
Mod Op has acquired Ascend Marketing. This Texas agency excels in customer engagement, automation, and data-driven solutions. The…