Marketing Automation

Atento reorganizes its regional structure switching from five regions to three to optimize the efficiency of its operations…

GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that…

Aurora Mobile Limited, a leading provider of customer engagement and marketing technology services in China, today announced that…

Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time,…

Data is collected, stored, and analyzed in near real-time today. Heaps of customer data are more accessible than ever before.…

Customer engagement can now be accessed directly from Hubspot’s platform  CloudShare has integrated its product experience…

Hi Rob, could you tell us about your journey as a Tech Entrepreneur in the industry? I am a bit of a nerd at heart. I love new…

Hi, Yogeeta, did the COVID-19 pandemic pose any specific challenges for you and your team? We launched Swaarm in the midst of the…

Hi Heather, could you tell us about your journey in MarTech? I started my career working in channel programs and marketing for…

Hi Diane, could you tell us about your journey in software?  I have been working in the software industry all my working life…