Listrak Launches Experience Builder
Breakthrough no-code e-commerce marketing tool empowers retailers to curate dynamic, personalized on-site experiences,…
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Marketing Automation
IAB Tech Lab Introduces Containerization Project to Modernize and Scale Programmatic Advertising…
The IAB Tech Lab, the leading global authority on digital advertising technical standards, has announced the launch of its…
AdLib and Octane11 Launch B2B Media Buying and Measurement Solution
The integration enables clients to activate B2B audiences using AdLib's DSP-agnostic infrastructure and measure results in…
How Header Bidding Works: A Marketer’s Guide to Better Ad Revenue
For years, the digital advertising ecosystem operated on a model that felt increasingly archaic: the 'waterfall.' Picture your…
Zaelab Launches Portul in Europe to Simplify Complex Enterprise B2B Commerce on Shopify
Zaelab, the leading provider of digital transformation solutions for business-to-business ("B2B") enterprises, announced the…
data.world launches Data Marketplace: A revolutionary e-commerce experience transforms enterprise…
data.world, the enterprise data catalog for the modern data stack, announced the launch of Data Marketplace, a purpose-built,…
MadTech Launches Centre of Excellence to Drive Innovation in Commerce Media
MadTech, the leader in Data Connection Automation, announced the launch of its Centre of Excellence (CoE) for Commerce Media to…
Broadsign Unveils Automated In-Advance DOOH Transactions
Broadsign announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to out-of-home (OOH) advertising, the…
AdDaptive Intelligence Expands AI Advertising Capabilities
Accelerates Growth as Brands Bring Media Buying In-House and Demand for AI-Powered Targeting Soars
AdDaptive Intelligence, the…
How to Choose the Right Marketing Attribution Model for Your B2B Business
If you're a B2B marketing leader dealing with a long sales cycle and many touchpoints, the key question isn't if you need…