AdDaptive Intelligence Expands AI Advertising Capabilities
Accelerates Growth as Brands Bring Media Buying In-House and Demand for AI-Powered Targeting Soars
AdDaptive Intelligence, the…
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Marketing Automation
How to Choose the Right Marketing Attribution Model for Your B2B Business
If you're a B2B marketing leader dealing with a long sales cycle and many touchpoints, the key question isn't if you need…
First home-grown UAE Ad Exchange & SSP
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP),…
HCLSoftware Introduces HCL Unica+: An AI-First MarTech Platform Built for the Intelligence Economy
HCLSoftware, a global leader in enterprise software solutions, has unveiled HCL Unica+, a next-generation marketing technology…
illumin Unveils Forecasting Tool for Smarter, More Strategic Campaign Planning
illumin Holdings Inc., a leading advertising technology company, announced the launch of its innovative Forecasting tool—an…
Uniphore Introduces Marketing Agents, Providing AI-Powered Automation to Marketers
Uniphore, a global leader in enterprise AI, at the Gartner Marketing Symposium/Xpo unveiled Marketing Agents, a…
Pairzon Unveils Retail Media Tool to Maximize First-Party Data & ROAS
Pairzon, a leading AI-powered marketing intelligence platform, announced the launch of its advanced Retail Media Solution, built…
Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution and Targeting, Powered by…
Iterable, the AI-powered communication platform, announced AI Query Summary, a groundbreaking addition to its Smart Segmentation…
Inriver Announces Strategic Partnership with ChannelEngine
Inriver, the premier solution for managing and optimizing product experiences across the digital commerce ecosystem, announced a…
Quartile Launches Pro Suite for AMC Targeting & Insights
Quartile, the world's largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a…