The State of Martech 2025: How AI Is Reshaping the Future of Marketing
The world of marketing technology (martech) is undergoing its most profound transformation yet. The State of Martech 2025 report,…
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Marketing Automation
Aarki Unveils Encore: A Unified, Privacy-First Mobile Growth Platform
Aarki has introduced Encore, a comprehensive mobile growth platform designed to address the evolving privacy landscape in digital…
Pacvue Appoints Ross McNab as Chief Revenue Officer
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced…
Comscore Launches Certified Deal IDs in Magnite’s SSP, Bringing Trusted Content Rankings to…
Comscore, a global leader in measuring and analyzing consumer behaviors, announced a new solution to address the inventory quality…
Proxima Partners with Narrative To Launch New DTC Segments For Programmatic
Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today…
ITN and Magnite Introduce First-Ever Programmatic Solution for Local Linear TV in the U.S.
ITN, a leader in automated activation technology for local television, has partnered with Magnite, the largest independent…
ON24 Appoints David Lee as Chief Marketing Officer
Accomplished global marketing leader to drive go-to-market strategies that propel momentum and growth for ON24’s leading…
Fluent and Rebuy Partner to Boost Post-Purchase Advertising
Fluent, Inc., a leading provider of commerce media solutions, and Rebuy Engine, a leading ecommerce personalization platform for…
Quad Expands In-Store Ads with Vistar Media Technology
Quad/Graphics, Inc., a marketing experience company that solves complex marketing challenges for its clients, announced a…
MikMak Unveils Major Platform Enhancements to Power Profitable Growth for Global Brands
Pricing Intelligence Reports, enhanced Instacart integration, a first-of-its-kind AccelPay integration, and shoppable ad…