Healthcare Marketing Leader Lasso Launches New Publisher Suite
The Lasso Publisher Suite provides advanced monetization, media buying, and analytics solutions designed specifically for endemic…
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Programmatic Ads
StackRabbit Leverages AdTheorent’s Direct Access Offering to Drive Ticket Sales for the Texas…
AdTheorent's Award-Winning Machine Learning and Programmatic Media Buying Platform Outperforms Social Advertising with a 1729%…
Amobee and National Media Research Collaborate to Refine Audience Data and Improve Media Spend…
Amobee’s proprietary user panel arms National Media with web + social consumption insights, messaging lift awareness, actionable…
VIZIO Rolls Out Latest TV Ad Innovations During the Week of the IAB NewFronts
VIZIO brought together agency, content and technology partners for a week of events in New York to demonstrate the power of its…
What Marketers Get Wrong About the Full Brand Building Funnel
The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…
Local Media Consortium Renews Partnership with Google, Builds on Economic Benefits and Value-added…
The Local Media Consortium, a strategic alliance of local media companies, announced that it has extended its partnership with…
Cross Screen Media Announces Jackie Vanover as Chief Product Officer
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced that Jackie…
Viamedia Sees Dramatic Growth in Midterm Political Ad Spending, Setting Records
Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in…
The Trade Desk Adds More Publishers to OpenPath, Enabling Advertisers to Directly Access Premium…
BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures to Join OpenPath
Global advertising technology leader, The…
Xandr Will Be the First Major DSP To Offer Verity, GumGum’s Accredited Contextual Targeting and…
GumGum, a contextual-first global digital advertising platform, announced a partnership with Xandr that will give advertisers an…