Jobcase Bolsters Recruitment Ecosystem With Acquisition of Recruitology PR Newswire Mar 4, 2022 Leading social platform continues momentum to empower workers through increasing employer access Jobcase, a social platform…
DoubleVerify Earns MRC Accreditation Across Its Suite of Programmatic Targeting Services Business Wire Mar 4, 2022 DV is the only provider currently accredited for predictive viewability targeting as well as property-level ad verification,…
Spotify Acquires Podsights and Chartable To Advance Podcast Measurement for Advertisers and Insights… News Desk Mar 3, 2022 In 2020, Spotify set out to modernize podcast advertising with the launch of Streaming Ad Insertion. Then, we built on this…
Persado Announces First-of-its-kind Language Personalization Capabilities and a New Form of First… Business Wire Mar 3, 2022 Capabilities open $800B in incremental revenue for innovative brands Persado, the AI content generation and decisioning…
Kantar and fuboTV Partner on Advertising Effectiveness to Prove the Power of CTV PR Newswire Mar 2, 2022 Brands and marketers can now quantify their results and better understand the effectiveness of CTV advertising in driving sales…
The Trade Desk and LiveRamp to Lead Industry Effort to Bring New Privacy-First Interoperable ID… Business Wire Mar 1, 2022 EUID will be Based on Unified ID 2.0 and Created in Collaboration with Key European Market Leaders; Interoperable with LiveRamp’s…
TiVo Launches Suite of Omni-Screen, Data-Driven Advertising Solutions to Bridge Gap Between Linear… Business Wire Feb 28, 2022 TiVo Xtend™ enables industry to achieve incremental reach, frequency and audience engagement TiVo®, the company that brings…
Nielsen and Experian Expand Agreement to Enhance Identity Demographics PR Newswire Feb 28, 2022 Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of…
Ad Industry Charts Path Forward on Addressability: Pram Transitions AMI Oversight to DAA, Individual… PR Newswire Feb 26, 2022 PRAM Winds Down Operations Following Release of Policy Framework for AMIs The Partnership for Responsible Addressable Media…
Azilen Unveils its New Brand Identity that echoes “Engineering Excellence” as its Ethos News Desk Feb 26, 2022 Azilen is proud to announce its new brand with a bold, dynamic and vibrant look to mark the natural evolution of its growth and…