The News This Week: Martech 360’s Weekly News Roundup Featuring SugarCRM, IZEA, RoboAds, Microsoft,… Staff Writer Feb 25, 2022 Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…
DoubleVerify & Comscore Partner To Develop Industry-First Cross-Platform Audience &… Business Wire Feb 25, 2022 Measurement leaders announce joint product effort to offer advertisers an exclusive cross-platform measurement solution to solve…
Comcast Advertising and VideoAmp Accelerate Innovation in TV and Premium Video Through Deal Business Wire Feb 25, 2022 VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution,…
VIZIO Inks Deal with TransUnion to Expand Household Connect and Better Link TV and Mobile Ads for… Business Wire Feb 24, 2022 Advertisers Can Now Leverage VIZIO’s Proprietary Inscape Audience Data to Connect 19 Million Smart TV Households With Millions of…
Roku Announces Industry-First Advertising Watermark to Protect from Ad Spoofing Business Wire Feb 24, 2022 Roku’s Advertising Watermark helps advertisers and publishers verify that ad inventory is running on genuine Roku devices OneView…
Magnite Launches Live Stream Acceleration to Help Publishers Effectively Monetize Live CTV… Globe Newswire Feb 23, 2022 Sling TV sees lift using technology designed to optimize live inventory Magnite, the largest independent sell side advertising…
MediaJel Capital Brings New Funding Platform to Cannabis Marketers PR Newswire Feb 23, 2022 Leader in regulated digital marketing and programmatic advertising launches capital funding arm; furthers mission to democratize…
VlogBox Selects Publica to Power CTV Header-Bidding Globally PR Newswire Feb 22, 2022 VlogBox, a CTV channel development, content distribution, and monetization platform that brings together leading content creators,…
Wurl Names Gina Ive as Sr. Director, US Advertising to Build out Advertising Strategy and Drive… PR Newswire Feb 22, 2022 Wurl, the world leader in powering streaming TV, has named Gina Ive to the newly created role of Sr. Director, US Advertising. She…
Billups Acquires Ad Tech Startup Outchart to Advance Programmatic Digital Out-of-Home (OOH)… PR Newswire Feb 22, 2022 Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., has acquired the assets…