MarTech360’S Weekly News Roundup With Teads, StackAdapt, Cloudinary, Atento, IBEX, Deepgram, Vistar Media And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Teads and Lumen Research Expand Attention Measurement into CTV for Omnichannel Advertising

Teads and Lumen Research have strengthened their alliance by incorporating attention metrics in connected TV (CTV). The joint venture sees the incorporation of Lumen’s attention science and eye tracking capability into the CTV service offered by Teads, which will enable advertisers to assess the effectiveness of their campaigns through omnichannel media channels.

Cloudinary Launches AI Agents to Simplify Enterprise Media Management and Brand Governance

The Cloudinary platform has launched a new set of artificial intelligence agents that will assist companies in automating the process of managing their visual media at scale. The initiative was brought forward in response to the increasingly complex nature of running a business when dealing with huge amounts of media content, especially imagery, within an enterprise.

StackAdapt Announces AI-Powered Marketing Capabilities Through Ads in ChatGPT Pilot

StackAdapt, the leading AI advertising and orchestration platform, shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing choices, and making decisions.

Deepgram Launches Flux Multilingual, Pushing Voice AI Into a New Global Marketing Era

Flux Multilingual is a revolutionary product by Deepgram that aims to establish itself as the first-ever multilingual speech recognition model globally. The launch of this revolutionary technology will revolutionize the manner in which corporate firms develop and implement voice applications around the world, particularly within the realms of advertising and marketing.

Vistar Media and TikTok Bring “Out of Phone” Creativity to DOOH at Scale

Vistar Media and TikTok are working together to integrate TikTok’s “Out of Phone” campaign within the world of Digital Out of Home (DOOH). The goal is to provide a way for brands to move mobile-first content to the real world through a collaboration that enables short-form video content, created by TikTok with a culture in mind, to be delivered programmatically to the Vistar DOOH network.

• In Stack & Platform news this week…

Atento and Cresta Partnership Signals a New Era of Hybrid AI-Powered Customer Experience

Atento, a global customer experience company, has formed a strategic partnership with Cresta to create hybrid human and AI-powered customer experiences, which represents yet another milestone in the continuous development of AI engagement in customer service, advertising, and marketing processes.

Wunderkind and Bloomreach Partner to Turn Anonymous Website Traffic Into Revenue

Integration between Wunderkind and Bloomreach seeks to enable ecommerce companies to transform anonymous visitors into identifiable customers who can generate revenue. The integration leverages the power of Wunderkind’s Autonomous Marketing Platform with Bloomreach’s Loomi AI personalization technology, allowing marketers to identify more visitors and use them in their existing customer experiences.

Klaviyo Expands Integration with Anthropic to Bring Agentic Marketing Workflows to Claude

Klaviyo announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo’s Model Context Protocol (MCP) server more broadly across Claude’s products – including Claude.ai and Claude Cowork – brands can securely access Klaviyo customer and performance data.

ibex and Sierra Partner to Deliver Scalable AI-First Customer Experience Solutions

IBEX is pleased to announce a strategic collaboration with Sierra aimed at the fast development of artificial intelligence-driven customer experience solutions for organizations worldwide. The collaboration will leverage IBEX’s extensive experience with customer experience processes in conjunction with Sierra’s conversational AI technology to achieve quicker, more efficient, and personalized customer engagements.

Highspot Launches GTM Agent to Turn Strategy into Scalable Revenue Execution

The GTM Agent from Highspot is a recently launched feature by the firm, which uses AI to assist organizations in achieving tangible results from GTM strategies by addressing the existing gap between strategy planning and execution.

• Article Of The Week…..

Traditional SEO vs. Answer Engine Optimization: Where Should Martech Budgets Shift in 2026?

In 2024, most marketing teams were still experimenting with AI. By 2026, they are budgeting around it. That shift matters because the search market is no longer built only around clicks. It is now built around answers.

For years, traditional SEO worked like a volume game. Brands created long-form blogs, targeted hundreds of keywords, and competed for blue-link visibility across search engines. However, AI-generated search experiences are changing that model faster than many Martech teams expected. Platforms like Google AI Overviews, ChatGPT Search, and Perplexity are training users to expect direct answers instead of endless result pages.

The Martech Playbook for AI Search Optimization That Actually Works

Search has quietly changed. It is no longer about ranking first. It is about being the source that gets picked when an answer is generated. That shift is where most teams are still behind.

AI search optimization is not just SEO with a new label. It sits across three layers. Answer Engine Optimization focuses on getting your content selected as a direct response. Generative Engine Optimization ensures your content is usable inside AI-generated outputs. LLM Optimization is about structuring your data so models can retrieve and trust it.