Nexxen, the advertising technology platform powered by unique data and media, announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies. Now integrated into Nexxen’s platform, Unity’s in-app mobile supply expands buyers’ access to premium mobile environments and gaming inventory through its demand-side platform (“DSP”), Nexxen DSP, as well as third-party DSPs.
Mobile gaming represents one of the most time-intensive forms of engagement on phones – a 2025 report found that the average mobile gamer spends approximately 8.5 hours per week playing, often while second screening on TV. Unity powers a significant share of this ecosystem, reaching 256M+ monthly active users in the U.S., with more than 71% of the top 1,000 mobile games built on Unity.
By bringing Unity’s premium inventory into Nexxen’s platform, brands and agencies can seamlessly extend their video footprint into high-attention mobile contexts – alongside existing Connected TV (“CTV”), digital and other cross-screen investments – without adding new tools or workflows. Unlike traditional, cookie-based web inventory, in-app mobile environments rely on deterministic signals, ensuring this supply is durable and addressable, even as AI reshapes browsing and traditional identifiers decline.
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“The traditional web is becoming less predictable, from signal loss to AI-driven behavior shifts,” said Chance Johnson, Chief Commercial Officer, Nexxen. “By integrating Unity’s in-app inventory into Nexxen’s platform, we’re unlocking video reach through our DSP and others that’s not just resilient, but designed to bring brands where attention is actually landing – ultimately future-proofing their strategies.”
“Mobile in-app gaming represents a powerful way to reach consumers when they’re truly engaged – on the go, at home or when they’re second screening and playing a mobile game while watching TV,” said Chris Feo, SVP, Programmatic, Unity. “Our partnership with Nexxen makes it easier for marketers to treat mobile in-app gaming as a must-buy premium channel, extending their video strategies into high-attention environments and driving better outcomes for their brands.”
SOURCE: Nexxen
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