The News This Week: Martech 360’s Weekly News Roundup Featuring SugarCRM, IZEA, RoboAds, Microsoft, BrightEdge

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Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

In Marketing Automation news this week…

New Research Reveals 207% Spike In Digital Sales Content Consumption During The Pandemic

Mediafly, the only platform that connects revenue intelligence and revenue enablement, unveiled findings showing digital content consumption has more than doubled since the COVID-19 pandemic, with interactive content proving significantly more effective in engaging buyers than static content.

SugarCRM Launches The New SugarOutfitters Software Marketplace

SugarCRM, provider of the award-winning AI-driven CRM platform, announced the global launch of the new SugarOutfitters software marketplace, now wholly owned by SugarCRM, following the acquisition of the platform from Fanatical Labs.

Litmus Launches New Capabilities To Level Up Email Strategy, Optimize Highly Personalized Experiences

Litmus, a leader in email marketing, announces new capabilities helping boost personalized brand experiences and increase efficiencies in email workflow and creation.

Roku Announces Industry-First Advertising Watermark To Protect From Ad Spoofing

Roku, Inc. announced Roku’s Advertising Watermark, free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform.

In Social Media news this week…

IZEA Announces Expansion Of Cryptocurrencies Tracked By BrandGraph®

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, unveiled the addition of more than 40 cryptocurrencies to BrandGraph®, bringing the total of cryptocurrencies tracked on the social media intelligence platform to more than 60.

LTK Names Deloitte Digital Creative, Strategic And Media Planning Agency Of Record And Announces Plans For First-Ever Brand Campaign

LTK, pioneer of the creator economy and the largest global influencer marketing platform, announced Deloitte Digital as its new creative, strategic and media planning agency of record.

In Mobile Technology news this week…

RoboAds Announces The Launch Of The Revolutionary RA-200 Mobile Advertising Robot At The Step Conference

RoboAds, the AI robotics startup that developed the world’s first advertising robot, is about to expose its latest and most advanced robot – the RA-200.

Nativex Becomes Official Kwai For Business Marketing Partner

Nativex has recently announced its global advertising partnership with Kwai for Business as an official marketing partner. As an official marketing partner, Nativex will provide advertisers around the world with campaign management and mobile growth opportunities.

New Capabilities Empower System Administrators To Do More With The Qumu Video Engagement Platform

Qumu Corporation, a leading provider of cloud-based enterprise video technology, unveiled the latest capabilities for the Qumu Video Engagement Platform that together provide system administrators with improved monitoring and management capabilities. The enhanced capabilities are part of the company’s quarterly product rollout.

 

In Marketing Analytics news this week…

In Mind Cloud And VAG Enter Long-Term Collaboration To Further Strengthen Digital Sales

In Mind Cloud, the independent digital sales platform built for manufacturers, announced it has entered a five-year strategic partnership with VAG, a leading international valve manufacturer. In Mind Cloud will continue to power VAG’s global go-to-market (GTM) sales operations in the market of industrial valves for the water and wastewater sector.

SouthernCarlson Selects Infor CloudSuite Distribution To Help Consolidate Operational Systems, Speed Decision Making & Improve Customer Service

Infor, the industry cloud company, announced that SouthernCarlson Inc., a leading North American distributor of tools, fasteners, packaging and facility supplies, has selected Infor CloudSuite Distribution to help consolidate its operational systems, analyze data in near real time for faster decision making, and improve customer service.

Microsoft Adds Lytics Cloud Connect To Azure Marketplace

Lytics, a leading customer data platform (CDP) that improves business outcomes using first-party data, announces that its Lytics Cloud Connect product is now available through the Microsoft Azure Marketplace.

In Tech Content news this week…

The Ritestream Launchpad For Film & TV Content To Revolutionize The Global Entertainment Content Marketplace

allrites, the online marketplace for creative content buyers and sellers, is happy to introduce ritestream to its offering in the entertainment industry.

BrightEdge Acquires Oncrawl To Future-Proof Web 3.0 Strategies

BrightEdge, a global leader in organic search and content performance, today announced that it acquired AI-driven technical SEO platform Oncrawl.

KISS PR Digital Marketing & Web 3 Now Offers Crypto/Blockchain SEO And Marketing Services

Whether you’re looking for SEO or marketing services, KISS PR Digital Marketing & Web 3 is now offering support for cryptocurrency. This allows clients to have both SEO and marketing services across the board, as well as a firm grasp on digital strategy.

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