Seedtag Launches NeuroX to Redefine Media Planning with Neuro-Contextual AI

Seedtag has unveiled NeuroX, its Neuro-Contextual Exchange, marking a significant shift in media planning and activation by embedding advanced AI-driven understanding directly into the ad exchange layer. Powered by Seedtag’s proprietary AI, Liz, developed over more than a decade, NeuroX enables every impression across its network of over 30,000 premium publishers and broadcasters to be analyzed based on emotion, intent, and contextual relevance, rather than relying on traditional identity signals. This approach addresses growing challenges around signal loss and fragmented audience targeting by decoding each impression before activation, unlocking new levels of scale and precision across web and connected TV environments.

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“Media planning has been constrained by infrastructure that was never designed to understand how the mind contextualizes content,” said Brian Gleason, CEO of Seedtag. “As identity signals break down, that limitation becomes impossible to ignore. NeuroX embeds  Seedtag’s Neuro-Contextual AI directly into the exchange so every impression is understood before it’s traded. That allows us to partner with agencies in a fundamentally different way: using neuroscience to revolutionize how audiences are identified, planned, and reached.” NeuroX delivers value across stakeholders by enabling agencies to access untapped inventory, helping publishers monetize previously unaddressable impressions, and improving engagement for brands through contextually aligned advertising. The platform also introduces flexible activation models and will expand with a self-serve curation capability in 2026.