FreeWheel Launches Partner Portal to Accelerate Innovation in Streaming Advertising

FreeWheel has launched an all-new tool called Partner Portal which aims at making things easier for the technology partners when it comes to developing, testing, and deploying their solutions for premium publishers in the dynamic realm of streaming advertisements. The new tool works on the platform of FreeWheel’s Streaming Hub. It has been developed to overcome various problems faced by the industry including integration issues, lack of visibility, and long innovation cycles. This enables capabilities ranging from AI-driven optimization and campaign management to automation and agentic AI copilots, tailored specifically for connected TV (CTV) workflows.

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“Partner Portal gives FreeWheel partners a faster, more secure way to build and bring new capabilities to market without sacrificing the trust and control publishers deserve,” says Matt Clark, VP of Strategy and Partnerships at FreeWheel. “Built on FreeWheel Streaming Hub, it reflects our ‘built in, build on’ approach: standardized access without sacrificing flexibility. Unlike one size fits all tools, its purpose built around CTV workflows, supporting how premium TV is bought, sold, and managed today.” While making the solution less dependent on custom integration, Partner Portal ensures that there is tight control over the process for the publishers. This way, FreeWheel can provide its customers with solutions for their premium connected TV needs in an efficient manner.