MiQ taps Camilo Salah as Vice President of Marketing for Latin America
MiQ, the global programmatic media partner headquartered in London, has announced the appointment of Camilo Salah as Vice…
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Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across…
New collaboration combines Comscore’s trusted inventory rankings with Adelaide’s attention metrics, enabling advertisers to drive…
MarTech360’S Weekly News Roundup With LoopMe, Meltwater, Zendesk, Zoom, Taboola And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Life360 Enhances Ad Platform With Launch of Place Ads and Uplift
Life360, the leading family connection and safety company, announced two category-defining innovations within its ad platform:…
Blis Launches Blis AI, New Media Planning Tool Delivers Smarter Audiences in Seconds
Blis, the leading provider of advertising solutions that drive real-world outcomes, announced the launch of Blis AI, a new…
Locala Launches Omni Planner to Unify Engagement Data
Omni Planner unifies online and offline insights to deliver clearer, more actionable strategies that boost brand engagement in…
Is Big Tech Dominating Programmatic Advertising?
For over fifteen years, navigating the B2B technology marketing landscape has felt like steering through a perpetual storm.…
Simpli.fi Appoints Cali Tran as New Chief Executive Officer
Simpli.fi, the Advertising Success Platform providing programmatic advertising and workflow software to agencies, brands, and…
MadTech Unveils MadConnect for Agentic Marketing and Advertising
MadConnect Becomes the De Facto Operational Layer for the Fragmented Ecosystem, Optimizing Spend and Increasing ROI
MadTech…
EDO and The Trade Desk Introduce Advanced CTV Measurement for Programmatic Media Buyers
EDO, the TV outcomes company, has announced the integration of its Convergent TV measurement capabilities with global advertising…