How Header Bidding Works: A Marketer’s Guide to Better Ad Revenue
For years, the digital advertising ecosystem operated on a model that felt increasingly archaic: the 'waterfall.' Picture your…
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Programmatic Ads
Broadsign Unveils Automated In-Advance DOOH Transactions
Broadsign announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to out-of-home (OOH) advertising, the…
First home-grown UAE Ad Exchange & SSP
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP),…
illumin Unveils Forecasting Tool for Smarter, More Strategic Campaign Planning
illumin Holdings Inc., a leading advertising technology company, announced the launch of its innovative Forecasting tool—an…
Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution and Targeting, Powered by…
Iterable, the AI-powered communication platform, announced AI Query Summary, a groundbreaking addition to its Smart Segmentation…
Yahoo DSP Onboards Comscore’s AI-Powered ID-Free Audiences for Efficient and Privacy-Centric…
Comscore, Inc., a global leader in measuring and analyzing consumer behavior, announced an expansion of its partnership with Yahoo…
Quartile Launches Pro Suite for AMC Targeting & Insights
Quartile, the world's largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a…
MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting
Strategic partnership introduces household-based, cookie-free targeting to MGID’s native advertising supply
MGID, the global…
Lambos Digital Acquires Dorado Ads to Enhance Amazon Advertising Capabilities
Lambos Digital, is excited to announce its acquisition of Dorado Ads, a cutting-edge platform renowned for simplifying Amazon Ads…
Infolinks and Infillion Announce Direct Integration to Power Premium, Proprietary Advertising
Infolinks, the premium advertising marketplace known for curating high-performing, direct, and sustainable media inventory,…