Marketing Architects Unveils ‘Smart Targeting’ to Improve CTV Performance
TV advertising agency Marketing Architects announces a new proprietary capability, called Smart Targeting, to solve some of the…
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Causal IQ Appoints Industry Veteran Benjamin Bring to Accelerate Growth in the Northeast Region
Causal IQ is delighted to announce the appointment of Benjamin Bring as the Vice President of Sales, Northeast. Benjamin brings…
AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards
AdTheorent Holding Company, Inc, a machine learning pioneer using privacy-forward solutions to deliver measurable value for…
Audigent Named One of AdExchanger’s 2024 Programmatic Power Players
Audigent, the leading data activation, curation, and identity platform, is one of the 2024 Programmatic Power Players, according…
Ad-tech company Nexd partners with Scope3 to validate CO₂ savings for programmatic creatives
Nexd Collaborates with Scope3 to Measure CO₂ Savings in Programmatic Advertising
As climate change accelerates, the digital…
Adlook Announces Kuba Kossut as New Chief Executive Officer
Adlook, a next-generation brand growth platform, today announced Kuba Kossut as the company’s new Chief Executive Officer. Kossut …
Tvbeat Adopts Blockgraph to Power Programmatic Execution for Audience-Based Linear TV Advertising
Blockgraph, a leading privacy-centric identity and data collaboration platform designed to fuel the future of connected TV…
StackAdapt Partners with Samba TV to Power In-Platform Incremental Reach and Measurement
StackAdapt, the leading multi-channel programmatic advertising platform, announced a partnership with Samba TV, the leading…
AUDIENCEX and AlMashtal Form Strategic Alliance, Launch AUDIENCEX KSA
The collaboration blends AUDIENCEX’s full-funnel advertising strategies, omnichannel media access, and tech-enabled creative…
StackAdapt Appoints Ryan Nelsen as Chief Marketing Officer
StackAdapt, the leading multi-channel advertising platform, announced the appointment of Ryan Nelsen as Chief Marketing Officer.…