Cadent Accelerates Predictive Advertising Capabilities By Unifying AI and ML Infrastructure on…
Cadent, the predictive advertising company, announced the expansion of its market leading predictive advertising capabilities by…
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Programmatic Ads
Torstar and MediaTonik pair up for programmatic scale that’s truly Canadian
Torstar Corporation has announced a strategic partnership with MediaTonik, expanding the scale of their programmatic media…
IAB Tech Lab Introduces Containerization Project to Modernize and Scale Programmatic Advertising…
The IAB Tech Lab, the leading global authority on digital advertising technical standards, has announced the launch of its…
AdLib and Octane11 Launch B2B Media Buying and Measurement Solution
The integration enables clients to activate B2B audiences using AdLib's DSP-agnostic infrastructure and measure results in…
How Header Bidding Works: A Marketer’s Guide to Better Ad Revenue
For years, the digital advertising ecosystem operated on a model that felt increasingly archaic: the 'waterfall.' Picture your…
Broadsign Unveils Automated In-Advance DOOH Transactions
Broadsign announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to out-of-home (OOH) advertising, the…
First home-grown UAE Ad Exchange & SSP
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP),…
illumin Unveils Forecasting Tool for Smarter, More Strategic Campaign Planning
illumin Holdings Inc., a leading advertising technology company, announced the launch of its innovative Forecasting tool—an…
Iterable Launches AI Query Summary to Enhance Marketing Campaign Execution and Targeting, Powered by…
Iterable, the AI-powered communication platform, announced AI Query Summary, a groundbreaking addition to its Smart Segmentation…
Quartile Launches Pro Suite for AMC Targeting & Insights
Quartile, the world's largest retail media optimization platform, proudly announces the launch of Quartile Pro Suite, a…