Prebid Appoints Zach Savishinsky as Fractional CTO News Desk Jan 21, 2025 Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, has announced the appointment of…
Start.io Joins Forces with Intent IQ to Boost Ad Bidding and Audience Targeting with Alternative ID… MarTech360 Bureau Jan 16, 2025 Start.io, a leading mobile-driven Supply-Side Platform (SSP), has announced a strategic partnership with Intent IQ, a pioneer in…
Magnite Expands Partnership with Samsung Ads to Enable Programmatic Advertising on Samsung TV Plus… MarTech360 Bureau Jan 15, 2025 Magnite, the largest independent sell-side advertising platform, has enhanced its collaboration with…
Simpli.fi Unveils Advanced AI-Driven Advertising Solutions for Businesses of All Sizes MarTech360 Bureau Jan 15, 2025 Simpli.fi, a leader in programmatic advertising and workflow software for agencies, brands, and media companies, has announced the…
MarTech360’S Weekly News Roundup With Utiq, PubMatic, Later, Comcast, Nativo And More! News Desk Jan 10, 2025 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory… News Desk Jan 9, 2025 As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic…
It’s not the death of SSP, but the rise of SSP now and here’s why Alise Zaiceva Jan 9, 2025 The role of sell-side platforms (SSPs) in the digital advertising ecosystem has significantly evolved, transforming from simple…
Inuvo Introduces Zip Code-Based Audience Insights and Targeting News Desk Jan 9, 2025 Inuvo, Inc., provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and…
ECN & VIOOH Expand Programmatic DOOH in Premium European Offices News Desk Jan 9, 2025 ECN, a world leading digital-out-of-home office media publisher, announced a new partnership with VIOOH, a premium global…
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator News Desk Jan 9, 2025 Amazon Ads announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more…