Claravine Unveils DV360 Connector for Digital Media Campaigns News Desk Aug 12, 2024 Claravine, The Data Standards Company, announced the launch of its new connector for Google Display & Video 360 (DV360). With…
Nexxen Enhances Vevo’s Programmatic Reach with New Partnership Expansion MarTech360 Bureau Aug 9, 2024 On 8th August 2024, Nexxen, a leading global advertising technology platform renowned for its expertise in video and connected TV…
ShareThis Launches New Contextual Targeting Solutions News Desk Aug 8, 2024 ShareThis, a Predactiv Company, announced the general availability of its new Contextual targeting solution. This initiative…
OpenX Named Shinya Kaneko As Senior Director News Desk Aug 8, 2024 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Shinya Kaneko…
Dstillery and Onetag Partner to Deliver AI-Enhanced Ad Targeting Solutions MarTech360 Bureau Aug 7, 2024 Dstillery, the leader in AI ad targeting, announced its audience solutions are now seamlessly integrated with AI-powered curation…
Dentsu’s Merkury Enhances Cookieless Audiences with Quantcast News Desk Aug 7, 2024 Dentsu announced a global integration of Quantcast with Merkury, its unrivaled global data, identity, and insights platform. The…
Taboola Expands Partnership with DoubleVerify to Enhance Brand Safety with New Authentic Marketplace… MarTech360 Bureau Aug 6, 2024 On 5 August 2024, DoubleVerify, the top software platform for digital media measurement, data, and analytics, announced the…
Viamedia Forms Exclusive Ad Sales Deal with News of the World News Desk Aug 6, 2024 Viamedia, the largest independent advertising rep firm in the U.S., announced a groundbreaking partnership with global news…
Roku Boosts Ad Benefits with Unified ID 2.0 News Desk Aug 2, 2024 Roku, the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution,…
Reddit Acquires Memorable AI to Boost Ad Performance News Desk Aug 2, 2024 Over the last two years, we’ve incorporated machine learning and generative AI technologies into our advertising capabilities to…