Setupad Launches Innovative Prebid Self-Serve Platform for Publishers News Desk Aug 1, 2024 Setupad, a leader in ad revenue optimization for publishers, is thrilled to announce the launch of its new Prebid Self-Serve…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads Aparna M A Jul 30, 2024 Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…
MiQ to Acquire Pathlabs, Expanding Programmatic Excellence to Independent Agencies News Desk Jul 30, 2024 Global programmatic media partner MiQ announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides…
Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities & Expertise Across… News Desk Jul 30, 2024 Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar’s…
Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated… News Desk Jul 29, 2024 Resonate, the leader in AI-powered consumer and voter data and intelligence, announced Resonate Segments, a suite of more than…
Gracenote launched Contextual Video Data to optimize ad targeting on connected TV News Desk Jul 26, 2024 Gracenote, the content data business unit of Nielsen, is powering new contextual categories to give advertisers greater visibility…
Gopuff Launches In-House Ads Platform to Enhance Ad Relevance, Targeting, and Drive Engagement for… News Desk Jul 26, 2024 Gopuff, the leading Instant Commerce company, announced the launch of its in-house ads platform. With custom-built artificial…
Clinch and MetaRouter Partner to Provide Alternative Solution for Event Tracking Tied to Dynamic… News Desk Jul 26, 2024 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the omnichannel campaign activation…
Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing News Desk Jul 25, 2024 Multilocal, the programmatic curation as a service specialist, is pleased to announce the appointment of Rachel Powney to the…
33Across Launches New Marketplace on Index Exchange to Enhance Sell-Side Audience Targeting News Desk Jul 25, 2024 33Across, an addressable infrastructure designed for the open web, announced a new partnership with Index Exchange (Index), one of…