Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers
Yahoo Advertising, announced advancements in its publisher-direct offering, Yahoo Backstage, including the integration of premium…
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MobileFuse Unveils Proprietary Machine Learning Platform, Advances Traffic Shaping Capabilities,…
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, unveiled Braid, its proprietary machine learning…
Basis Technologies and Jounce Media Automate Blocking of Ads on Low quality Websites
Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced automated protection…
FreeWheel Introduces New Solution to Enable Publishers to Unlock Faster Audience Activation Across…
FreeWheel, a global technology platform for the television advertising industry, announced the launch of Audience Manager, a new…
Unique Bundling Model from Sovrn Proven to Increase Yield for Publishers While Improving Efficiency…
Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, announced that testing…
MiQ Acquires French Media Governance MarTech Company Grasp, Delivering Greater Control, Efficiency…
MiQ announced the acquisition of French media governance and data quality company, Grasp. This marks MiQ’s third significant…
PubMatic is First Sell-Side Technology Provider to Offer Powerful Experian Commerce Data in Both the…
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a…
Yahoo Debuts Edge-2-Edge: A New Collection of Premium Ad Formats
Yahoo Advertising has announced the launch of Edge-2-Edge, a new collection of premium formats designed to offer advertisers an…
Fyllo Named Inc. Power Partner
Fyllo, the leading provider of contextual targeting solutions combined with progressive audience data, announced that the company…
Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience…
Cadent, the largest independent solutions provider for advanced TV advertising, and Proximic by Comscore, a division of Comscore,…