How to Make Your Media Dollars Count in 2023 Daniel Godoy Mar 21, 2023 The media landscape is changing faster than ever, and marketers need to adapt to the shifting consumer behavior and preferences,…
Integral Ad Science Ad Verification Program Goes Live With Netflix PR Newswire Mar 21, 2023 Integral Ad Science, a global leader in digital media quality, launched Viewability and Invalid Traffic verification for Netflix's…
PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV and Video Globe Newswire Mar 21, 2023 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced it has…
Why Your Business Is Failing Without Programmatic Video Advertising? Aparna M A Mar 10, 2023 Programmatic video advertising is rapidly gaining traction, and it's no surprise why. Many are embracing this innovative…
First-of-its-Kind Consumer Survey on QR Codes for CTV Released by Origin, Flowcode, and LoopMe PR Newswire Mar 10, 2023 Findings from the largest known national consumer survey conducted on QR Codes and Connected TV (CTV) were released, in a first of…
How Is Mobile Programmatic Advertising A Revenue Churner For Your Brand? Suchita Dey Mar 9, 2023 In 2021, mobile video ads accounted for almost 87% of all mobile advertising. According to Siteefy, research has shown that the…
Tombras Selects Clinch as Primary Ad Serving and Omnichannel DCO Partner to Power their Digital… PR Newswire Mar 9, 2023 Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation…
New Quartile Versa Empowers Brands and Agencies with More Control Over Advertising Campaigns PR Newswire Mar 9, 2023 Quartile, the world's largest e-commerce cross-channel advertising platform, is excited to announce the launch of Quartile Versa.…
TTD Alumni Stacy Bohrer Joins OpenX As Industry Leans In To SPO And Supply Side Targeting PR Newswire Mar 8, 2023 OpenX Technologies, Inc., one of the world's leading omnichannel sell-side platforms today announced the appointment of Stacy…
Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising… Business Wire Mar 8, 2023 Brightcove, the world’s most trusted streaming technology company, announced the launch of Brightcove Ad Monetization, a new…