Kings Entertainment Group Inc. (“Kings Entertainment” or the “Company”), an international online service provider for lottery, casino, and sportsbook gambling and parent company of global online gaming innovators LottoKings and WinTrillions, is pleased to announce that the Company has engaged Native Ads Inc. (“Native Ads”), a New York-based company with offices in Vancouver B.C., to execute a comprehensive digital media marketing campaign for Kings Entertainment, supporting ongoing efforts to increase awareness.
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This comprehensive advertising program will be designed to build brand familiarity and general recognition with the Kings Entertainment brand and raise awareness within online investor content platforms. Native Ads will employ state-of-the-art digital advertising, paid distribution, media buying and content creation to execute this important initiative.
“We’re excited to work with with this international leader in digital marketing,” said Steve Budin, CEO of Kings Entertainment. “Our strategy is to leverage the current excitement and growth that we’re achieving with our market-leading brands and accelerate this even further with a comprehensive digital campaign. The timing couldn’t be better.”
This programmatic digital advertising campaign is planned to run for up to 12 months or until budget exhaustion, at the cost of approximately $200,000 (CAD). Services provided pursuant to the agreement will include media placements and distribution and strategic services, including content creation, web development, advertising creative development, search engine optimization and strategic digital advertising consulting. The Company retains the option to extend both the campaign’s duration and budget. The campaign will commence in Q4 of 2022, with exact timelines to be agreed upon by the Company and Native Ads. The Company and Native Ads act at arm’s length, and Native Ads has no present interest, directly or indirectly, in the Company or its securities.
In May 2022, Kings Entertainment announced a business combination with Sports Venture Holdings, the parent company of the Bet99 brand, one of Canada’s largest online sport and casino betting websites. This combination furthers the vision of Kings to build leadership positions within each of the regulation jurisdictions the Company enters.
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