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The media landscape is changing faster than ever, and marketers need to adapt to the shifting consumer behavior and preferences,…

Each year, the AMPLIFY Summit from Affiliate Insider brings a little sunshine to the month of January and, with the industry…

The advertising ecosystem has long been criticized for its lack of transparency and fair compensation – although recent research…

Virtual immersive experiences are captivating new converts, quickly taking on a “must have” status due to transformative ways to…

As consumers are bombarded with an overwhelming amount of information and content, it's becoming increasingly difficult for…

As you're planning your marketing strategy for 2023, you’re most likely wondering how you can make your money go further, or how…

It’s no secret that we live in an attention economy. Attention is a finite and increasingly scarce resource. Companies around the…

For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…

There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…

There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…