MarTech360 Interview with Arnaud Créput, CEO at Equativ Peter Jul 8, 2024 "Stay open to alternative viewpoints. It can be easy to slip into one-track thinking, especially…
How to Perform PPC Campaign Optimization in 5 Steps for Winning Ads Aparna M A Jul 8, 2024 Pay-per-click or PPC campaign optimization is an excellent way to grab those extra clicks. This works 2x than SEO strategies,…
Marketing Cloud Platforms: Top 5 Must-Know B2B Marketing Platforms Aparna M A Jul 3, 2024 Marketing cloud platforms are like a big toolbox for companies to manage all their online activities. This involves sending…
What Is Content Analytics and What Are Its Benefits? Aparna M A Jul 2, 2024 In the digital age, understanding how audiences interact with content is crucial for any organization aiming to optimize its…
Digital Experience: 5 Sureshot Ways to Amazing Customer Experiences Aparna M A Jul 1, 2024 Websites, mobile apps, e-commerce sites, social media content, smart devices, and even chatty AI companions. They all work…
MarTech360 Interview with Ed King, Founder and CEO at Openprise Peter Jun 28, 2024 "Many of the last decade’s accepted GTM “best practices” may no longer be true. It’s imperative that leadership question…
Chicory Positions Contextual Commerce as a Key Strategy in the Third-Party Cookieless Era News Desk Jun 27, 2024 Chicory, the only end-to-end contextual commerce media platform will be joining customer Mars United Commerce on stage at this…
What Is a Marketing Cloud? Benefits & Components Aparna M A Jun 26, 2024 Businesses must master the art of efficiently interacting with clients through a variety of channels and providing tailored…
Compensation and negotiation under the spotlight at impact’s iPX News Desk Jun 26, 2024 As London prepares to host impact.com’s iPX partnership economy event on July 3, San Sareen, impact.com RVP, Influencers &…
7 Best Pipeline Management Software to Boost Revenue [Free & Paid] Aparna M A Jun 26, 2024 Someone once said, “People hate to be sold, but they love buying." But then, how do you sell your products or services? The answer…