MarTech Insights

Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…

In the world of B2B sales, prospecting is critical for building a strong sales pipeline. Usually, B2C interactions encompass…

In a world where we barely have time to focus, the average attention span is down to just 8.25 seconds! That's why visuals work…

In the past 40 years, we've seen countless technological milestones, but none compare to the current wave of advancements in…

"Whether it's exploring emerging platforms, creative content formats, or unconventional outreach methods, staying open to new…

Viant Technology Inc. announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the…

How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…

36% of consumers in America purchase retail items online. They often purchase after researching products digitally. This trend…

In this latest episode of Martech360 learn from the programmatic advertising veteran on how Microsoft is leading the way in this…

Ever wondered how some businesses always seem to have their ads perfectly placed, reaching just the right audience at the right…