8 Reason Why Marketers Should Collect First-Party Data Nikhil Sonawane Aug 12, 2024 With the recent statement by Google that it plans to phase out the withdrawal of third-party cookies until further notice, CMOs…
Alibaba.com to Host Second Flagship CoCreate Conference News Desk Aug 9, 2024 Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce and a business unit of Alibaba International…
MarTech360 Interview with Ash Parikh, Chief Marketing Officer at Trellix Peter Aug 7, 2024 Always be exploring new ways to drive excellence - have a try fast and fail or scale fast mentality Ash, what strategies have…
Enterprise Connect AI Announces Keynote from Deloitte News Desk Aug 7, 2024 Enterprise Connect AI, a two-day Summit to help IT leaders learn how AI can help make their end users more productive, contact…
Top 5 free marketing analytics platform for campaign optimization Aparna M A Aug 6, 2024 Guess what’s the most underrated asset for a business. It’s data. About 87% of marketers say so. Even after that, 40% of marketers…
5 Best Practises to Achieve Ad Revenue Optimization Nikhil Sonawane Aug 6, 2024 Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…
Understanding Social Traffic and How to Boost Your Social Media Traffic Aparna M A Aug 5, 2024 5.17 billion social media users globally in July 2024 were reported in a study. This means 63.7% of the total world population;…
MarTech360 Interview with Piero Pavone, Chief Executive Officer at Preciso Peter Aug 1, 2024 Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand…
Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web Nikhil Sonawane Jul 31, 2024 Key Takeaways: No Immediate Change: Third-party cookies on Chrome remain in use. Privacy Sandbox Goals: Google aims to balance…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads Aparna M A Jul 30, 2024 Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…