MarTech Insights

It’s no secret that we live in an attention economy. Attention is a finite and increasingly scarce resource. Companies around the…

Marketing is one of the fundamental aspects of any business and harnessing cutting age technology for marketing purposes will…

For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…

There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…

There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…

Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If…

In today’s demanding business climate, publishers are scrambling to boost and diversify revenue. Their primary focus?…

We’ve all seen the statistics. Starting a business is no easy feat. 1 in 5 small businesses shuts its doors within the first two…

Brands will need to do more than just create websites and engage in content marketing if they want to flourish in 2023 and beyond.…

Marketers are always competing for consumer attention throughout the year. Still, the 2022 holiday season, which this year also…