Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
Algolia Named a Leader in IDC MarketScape for Worldwide General-Purpose Knowledge Discovery Software…
Algolia, the world’s only end-to-end AI Search and Discovery platform, announced that after a thorough evaluation of Algolia’s AI Search strategies and capabilities, IDC has positioned the company in the Leaders Category in the IDC MarketScape for Worldwide General-Purpose Knowledge Discovery Software 2023 Vendor Assessment. We believe this recognition by the IDC MarketScape underscores the breakthrough capabilities of Algolia’s NeuralSearch™ platform, a next-generation vector and keyword search in a single API with powerful, end-to-end AI processing of every query.
Unique Bundling Model from Sovrn Proven to Increase Yield for Publishers While Improving Efficiency…
Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, announced that testing with more than 100 publishers proved that its bundled offer of Ad Management and Exchange products together, which offer a zero take-rate and direct-to-demand path, boosted revenue for publishers while increasing efficiency for buyers. Test results showed an average increase of 16% in the publisher’s share of advertising spend, driven by an average 35% increase in publisher revenue earned through the Sovrn Exchange — the direct supply path.
In Social Media Technology news this week…
ChannelEngine, a leading ecommerce marketplace integrator connecting brands and online retailers with local and international marketplaces, announced its integration with TikTok Shop in the US. ChannelEngine was one of the first to launch its UK integration in November 2022. With this integration, US merchants can now sell products directly on TikTok through in-feed videos, LIVEs, and its product showcase tabs.
Building off of the introduction of Queen Latifah as its ambassador last year, Evolve Small – Lenovo’s initiative to champion and promote small businesses across North America – is now putting small businesses on big stages, with big talent to match. Lenovo’s Evolve Small initiative offers select small businesses the chance to promote their brands on billboards and social media platforms across the country featuring AI-customized ads with Queen Latifah herself. To ensure Queen Latifah’s marketing prowess is accessible to small businesses across North America, Lenovo also launched a microsite for Evolve Small that helps owners to create and share customized marketing materials to promote their products and services.
In Mobile Tech news this week…
Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, announced that it has joined the software partner path of Amazon Web Services (AWS) Partner Network (APN). The APN is a global community of AWS Partners that leverage programs, expertise, and resources to build, market, and sell customer offerings.
Brightcove, the world’s most trusted streaming technology company, announced a major partnership with Socialive , a premium video content creation platform built for businesses, to provide its customers with additional remote video production capabilities. Enriching Brightcove’s comprehensive and reliable streaming solution with Socialive capabilities gives customers greater control over the creation, management and distribution of live and on-demand internal video content.
In Marketing Analytics news this week…
Acxiom and Braze Partner to Deliver an End-to-End Customer Engagement Solution and Drive Sustainable…
Acxiom, the customer intelligence company, announced that it is strengthening its relationship with Braze and becoming a premium partner within the Braze Alloys Partner Program. Through the expansion of its partnership, Acxiom and Braze will enable more of the world’s leading brands to leverage sophisticated customer engagement strategies that drive loyalty and retention to fuel business growth.
Integrate, a leading B2B marketing solutions provider, announced the appointment of Tony Uphoff as President of Pipeline360, the company’s media business. Uphoff has a strong track record of building, growing, and leading tech, data, media, and marketing services companies, with notable leadership roles at Thomasnet.com, UBM TechWeb, VNU Media, The Hollywood Reporter, InformationWeek and Business.com.
In Martech Content news this week…
TechSmith Corporation, an industry leader in visual communication and video creation, announces the launch of generative AI scripting and voiceover features in Audiate, the company’s audio recorder and text-based editing solution. The new functionality, Generate Script and Generate Audio, allows creators of all skill levels to efficiently produce comprehensive, near-instant audio projects without a writer or voice actor.
TMB, the leading community-driven entertainment company with a global audience of over 250 million consumers, announced a dynamic collaboration in the user-generated video industry with premier user-generated content (UGC) monetization, licensing and distribution platform ViralHog in an effort to uphold copyright protection and unauthorized usage for user-generated content. The partnership is focused on addressing today’s challenges of copyright protection for user-generated content and owners. By bringing together TMB’s comprehensive approach to copyright claiming services and proven track record for optimization, ViralHog licensors will have enhanced protection against unauthorized use of their viral video content.
Article of the Week
Think about it, you have an amazing product or service, it is something your customers are also searching for.
But here’s the thing. Your customers don’t know about your brand. Boom! All your efforts are in vain.
Now imagine you know your target audience and so you personalize messages and deliver effective marketing campaigns that resonate with them. Result? A spike in ROI. This is where data driven marketing comes into play.
Data driven marketing means tailoring your brand messages to fit what your customers actually want. In this approach, marketers rely on information about their customers to figure out what they need, what they like, and how they might act in the future. This insight is then used to create personalized marketing plans that give you the best bang for your buck aka ROI.
Guest Authors of the Week
TikTok is the fastest‑growing social media platform, and video tutorials or “explainers” about an incredibly wide range of topics are one of the primary types of content drawing viewers in: 96% of people have watched an explainer video to learn more about a product or service.1 With its bite‑sized clips delivered by entertaining personalities, it’s no wonder that Gen Z is beginning to search for information on the video platform instead of Google.
Getty Images and iStock’s VisualGPS consumer research found that globally, 62% of people see social media as a place to go to either learn or educate themselves, and 54% even use it to get career advice. Those numbers are even higher for digital‑native Gen Z (70%) and Millennials (66%).