MarTech Insights

In this episode of Martech360's podcast, we were thrilled to have Frans Riemersma, one of Europe’s top Martech influencers and the…

Generative AI has recently gained attention in tech, but its potential goes beyond chatbots. Many researches showcase that getting…

"My advice is not to fixate on competitors. Stay aware, but constant comparison can hold you back. Real growth comes from…

In the era of digital transformation, data has emerged as one of the most valuable assets that a business can possess. Data has…

Retailers are continuously searching for new and innovative methods to differentiate themselves from the competition, win over…

While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central…

Google has decided to delay the removal of third-party cookies from its Chrome browser, giving marketers more time to adjust.…

Data has become the new oil that is propelling revenue for almost all organizations today. There is a tremendous amount of data…

Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…

Artificial intelligence and its applications are revolutionizing everything around us, including the ways we search for…