Digital Customer Journey: What Brands Need to Know
The digital customer journey has become the backbone of modern business success, as more customers interact with brands online…
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How to Use Advertising Analytics to Optimize Your Campaigns
Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Top 5 B2B Sales Strategies and Their Frameworks
In August 2024, 431,928 new business applications were registered in the United States, projecting a 2.5% increase compared to the…
AI in Omnichannel Marketing: What You Need to Know
Artificial intelligence is undeniably at the forefront of transforming the omnichannel experience in retail. A major trend within…
C-suite’s Playbook to Digital Business Experience
Businesses globally are rapidly embracing a digital-first approach to enhance the experience of their customers, employees, and…
Avoid These 8 Common Dropshipping Mistakes for Better Profit Margins
Have you ever wondered why some dropshipping businesses thrive while others struggle to get off the ground? Many entrepreneurs…
MarTech360 Interview with Carl Ronander, VP Brand & Communication at Funnel
"Embrace creativity. The number one task of your brand is to be more memorable. If there is nothing different or interesting…
How Programmatic Advertising Works: A Step-by-Step Process
As the world rapidly moves toward integrating automation in its processes to eliminate manual processes, even marketers have…
How Personalized Content Enhances User Experience
Considering that 80% of consumers are more likely to purchase from brands that offer personalized experiences, the importance of…
CMO’s Playbook to Brand Affinity
There is fierce competition in all the markets because of easy accessibility to the same products and services offered by…