MarTech Insights

Viant Technology Inc. announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the…

How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…

36% of consumers in America purchase retail items online. They often purchase after researching products digitally. This trend…

In this latest episode of Martech360 learn from the programmatic advertising veteran on how Microsoft is leading the way in this…

Ever wondered how some businesses always seem to have their ads perfectly placed, reaching just the right audience at the right…

In today's fast-paced world, the marketing technology (MarTech) stack is vital for businesses. It helps them stay competitive.…

In today's digital landscape, mobile ads have become a crucial part of the marketing. The majority of people spend a significant…

Five9, provider of the Intelligent CX Platform, announced Five9 CX Summit Barcelona, taking place on November 12-14 at Torre…

In this episode of Martech360's podcast, we were thrilled to have Frans Riemersma, one of Europe’s top Martech influencers and the…

Generative AI has recently gained attention in tech, but its potential goes beyond chatbots. Many researches showcase that getting…