Lead Intelligence Metrics: What You Need to Track Alisha Patil Sep 30, 2024 Imagine being aware of your leads' degree of brand engagement, their willingness to purchase your goods, and even the most…
Decoding Relationship Intelligence: Definition and Its Importance in B2B Space Nikhil Sonawane Sep 27, 2024 If you talk to any experienced business leader, they'll tell you the heart of a successful business lies in the relationships you…
Future-Proofing MarTech: Aligning People, Processes and Technology Nikhil Sonawane Sep 26, 2024 The rapid surge in the number of marketing technologies and their applications can potentially blind the marketer's perspective on…
Sitecore Symposium to Reveal Marketer-First AI Innovations, Co-created with Leading Brands, for… News Desk Sep 26, 2024 Sitecore®, a global leader in digital experience software, will host its premier event, Sitecore Symposium, on October 15-18 at…
MarTech360 Interview with Suzanna Chaplin, Chief Executive Officer at esbconnect Peter Sep 25, 2024 "Move beyond instant gratification and bottom-of-funnel tactics. Focusing on immediate returns on ROI/CPA goals will reduce the…
MarTech360 Podcast with Scott Brinker, VP of platform ecosystem at HubSpot Peter Sep 24, 2024 In this episode of the Martech360 Podcast, we dive deep into the evolving world of marketing technology with none other than Scott…
MarTech360 Interview with Filippo Percario, Director of Global Partnerships at Mitto Peter Sep 24, 2024 "Our objective is to grow together and this means we will integrate the tools needed and build the customized solutions our…
Digital Customer Journey: What Brands Need to Know Alisha Patil Sep 23, 2024 The digital customer journey has become the backbone of modern business success, as more customers interact with brands online…
How to Use Advertising Analytics to Optimize Your Campaigns Alisha Patil Sep 18, 2024 Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Top 5 B2B Sales Strategies and Their Frameworks Nikhil Sonawane Sep 18, 2024 In August 2024, 431,928 new business applications were registered in the United States, projecting a 2.5% increase compared to the…