MarTech Insights

Okay, so social commerce is kind of everywhere now. People are literally buying while scrolling through Instagram or watching a…

Have you ever ordered something online and felt sure about what you were getting just to see it to turn out completely different?…

Start by understanding your conversations, especially in voice. That’s where complexity lives, but also where the clearest…

You probably already know it or heard of it. Mobile is where most customers start their journey. In the last quarter of 2024,…

Let’s be honest. In digital marketing, geofencing and geotargeting are often mixed up. As a CMO or VP of Marketing, these terms…

In the quest for growth, every marketing leader must make an important choice. This choice impacts budget meetings and boardroom…

For marketing leaders, the landscape is now more complex and cluttered than ever. We live in a world of split attention, ad…

For years, 'personalization' has guided every marketing leader. We’ve all supported shifting from generic blasts to targeted…

For years, we marketing leaders have pushed for personalization. We’ve gathered a lot of data and divided audiences into smaller…

"First thing we did? We stopped pretending like SEO and social were working together. They weren’t. And if we wanted to show up…