Staff Writers

AI has officially left the innovation lab. It now sits inside the audit committee agenda. That shift did not happen quietly. It…

Large enterprises are stuck in a very real AI dilemma. Move fast with AI and risk a compliance mistake that can quietly spiral…

In 2026, AI is not just a feature of your marketing stack anymore. It is the engine. A powerful engine. But here is the catch.…

Traditional demand generation looks busy on dashboards but weak in outcomes. Leads flow in. MQLs pile up. Sales still complains.…

Marketing automation was created because businesses wanted to tap into consumer behavior which they believed would follow…

Traditional lead scoring is not broken in an obvious way. It still runs. Dashboards still update. MQLs still move across stages.…

Open Netflix and you are not really choosing what to watch. The platform is choosing how to show options to you. That difference…

Most B2B marketing leaders are already using generative AI in some form. At least on paper. There are pilots running. Tools being…

For a long time, marketing automation felt like a win. You set a rule once. You walked away. The system ran. Emails went out.…

Why the MQL Is Already Dead? The Marketing Qualified Lead is not dying. It is already dead. What’s still alive is the reporting…