What is a Customer Engagement Platform? Why Does it Matter? Aparna M A Apr 2, 2024 Imagine you liked a product or service from a company and asked them a question about it. However, they did not respond at all.…
CTV Advertising: Everything You Need to Know in 2024 Aparna M A Mar 28, 2024 Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
A Comprehensive Guide on B2B eCommerce Aparna M A Mar 27, 2024 There are approximately 3 million B2B businesses in the United States alone. This means companies have to find ways to streamline…
CRM Analytics: The Definitive Guide (Definition, Types, and Metrics) Aparna M A Mar 26, 2024 What if there is a tool to analyze customer data and tell exactly what strategy a business should follow? By 2025, more than 180…
5 Content Syndication Best Practices: A Detailed Guide Aparna M A Mar 20, 2024 This article contains a list of 5 content syndication best practices and how to do them. According to researchers, 79% of…
7 Best Social Media Analytics Tools For Marketers [Paid & Free] Aparna M A Mar 18, 2024 There are 5.04 billion social media users worldwide, which equates to 5.04 billion opportunities. As a marketer, this is a massive…
Demand Side Platform for Programmatic Advertising: A Beginner’s Guide Aparna M A Mar 13, 2024 The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
What is a Martech Stack and How to Build One? Aparna M A Mar 11, 2024 The ever-evolving digital marketing environment presents marketers with the daunting task of managing a wide array of marketing…
B2B Customer Experience: Everything You Need to Know in 2024 Aparna M A Mar 6, 2024 In our contemporary era, the significance of customer experience cannot be overstated. Beyond mere price considerations or product…
How to Create an Effective Brand Strategy: A Step-by-Step Guide Aparna M A Mar 5, 2024 Your brand gets just seven seconds to impress someone new – that’s why having a solid brand strategy is crucial. Branding is…