Martech 2026: Leadership Lessons from Industry Pioneers Tejas Tahmankar Nov 11, 2025 Everything is changing so fast that no one can really keep up. AI agents are everywhere, privacy rules keep shifting, and…
First-Party Data vs. AI-Powered Insights: What Should Marketing Leaders Prioritize? Tejas Tahmankar Nov 6, 2025 Are you wasting millions because your data sits in silos while AI promises insights it can’t actually generate? That is the…
Inside Starbucks’ Martech Transformation: How Data Drives Brand Loyalty Tejas Tahmankar Nov 4, 2025 Walk into a Starbucks today and you’ll see fewer people waiting in line and more grabbing drinks they ordered through the app.…
The Martech Playbook for Building an Agile Marketing Organization Tejas Tahmankar Nov 3, 2025 Every CMO today is fighting a moving target. Markets flip faster than forecasts, and customers expect instant relevance, not…
Martech Stack Wars: Which Platforms Will Dominate in 2026? Tejas Tahmankar Oct 31, 2025 Owning martech platforms used to mean stacking tools like trophies. The more you had, the more advanced you looked. But in 2026,…
How Adidas Uses Martech to Turn Data into Growth Tejas Tahmankar Oct 31, 2025 Have you ever thought of what does it take for brands like Adidas to stay ahead in a world where fast fashion moves faster than…
The Future of Martech Leadership: From Data Management to Strategic Transformation Tejas Tahmankar Oct 30, 2025 Despite having cutting-edge tools and accumulating large amounts of data, marketing departments still have difficulties proving…
The Martech Playbook for Orchestrating a Unified Customer Journey Tejas Tahmankar Oct 24, 2025 What happens when your customers bounce between channels and no one notices? When emails, apps, and stores don’t talk to each…
Martech in 2026: The Trends Every Marketing Leader Must Prepare For Tejas Tahmankar Oct 23, 2025 Are your marketing tools actually helping, or are they just getting in the way? Too many companies pile on software without a…
AI-Driven Marketing vs. Human Creativity: The New Leadership Imperative Tejas Tahmankar Oct 23, 2025 Marketing is moving fast, faster than any one person or even a team can really keep up with. There’s this weird tension now. On…