Staff Writers

Considering that 80% of consumers are more likely to purchase from brands that offer personalized experiences, the importance of…

There is fierce competition in all the markets because of easy accessibility to the same products and services offered by…

In an era where the volume of information has become overwhelming for people to consume, it can be challenging for businesses to…

The ways businesses gather leads for their sales funnel are constantly evolving at a rapid pace. Getting a competitive edge in the…

The marketing and advertising landscape is going through an unprecedented paradigm shift. Following are the various market…

What is Composable Content? Composable content is a modern approach to digital content management. It allows marketers to create,…

What is customer experience analytics? Customer experience analytics (CX Analytics) is the systematic collection, processing, and…

Today’s B2B marketing leaders are grappling with unprecedented challenges. While the function remains resilient, leaders must…

Have you ever encountered this; you are having a private discussion with someone you know about a specific product or service, and…

Artificial intelligence (AI) has become every marketer’s best friend. It’s that everywhere; it’s not just a trend anymore—people…