Staff Writers

In the era of digital transformation, data has emerged as one of the most valuable assets that a business can possess. Data has…

Retailers are continuously searching for new and innovative methods to differentiate themselves from the competition, win over…

Data has become the new oil that is propelling revenue for almost all organizations today. There is a tremendous amount of data…

Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…

Artificial intelligence and its applications are revolutionizing everything around us, including the ways we search for…

Imagine being aware of your leads' degree of brand engagement, their willingness to purchase your goods, and even the most…

If you talk to any experienced business leader, they'll tell you the heart of a successful business lies in the relationships you…

The rapid surge in the number of marketing technologies and their applications can potentially blind the marketer's perspective on…

The digital customer journey has become the backbone of modern business success, as more customers interact with brands online…

Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…