MarTech360 Trends

Personalization that we experienced in 2024 has come to an end. Just inserting the first name in the greeting of a mail or…

The other weekend, I was unwinding with a casual scroll through some streaming apps, trying to find something new. Instead of…

Marketers have more data than at any point in history. Customer logs. Ad impressions. Social sentiment. The whole digital…

Coca Cola operates at a scale that most brands will never touch. Millions of daily interactions, dozens of cultures and one Red…

Marketing today is messy. You send emails. You run ads. You post on social media. Everywhere. But does the customer feel…

Marketing technology has reached a point where things stop being small improvements. They start being real change. AI is no longer…

Modern customer journeys look like a maze built overnight. Touchpoints multiply, signals scatter, and every channel behaves like…

Let us start with the obvious. Netflix is playing a different game. When you operate at global scale with a user base that behaves…

Marketing churns out leads. Lots of them. But sales complain. Too many, too low quality. The problem is not volume. It is…

Marketers spent the last decade collecting tools like they were power ups. Every new problem got a new app and every new app added…